Four Content Ideas
in four minutes (or less)!
— POTENTIAL CUSTOMER
Calm Fear
Explain Process
Example: “Hesitant to get your eye brows done because you’ve let them go too long? Feel like they’re beyond repair? Do you lay in the chair worried about what your esthetician is thinking? We’ve been the customer too so we totally get it… insert something to calm fear here.”
— FIRST TIME CUSTOMER
Humanize Yourself
Establish A Relationship
Bonus - FOLLOW-UP!
Example: “When ya come in for
a treatment there’s a 99%
chance we’ll be wearing pink
and or multiple patterns. 💖”
— VIP CUSTOMER
Talk about an upgrade/add-on
Reach out for birthdays + life events
Example: “Elevate your next brow lamination with our luxe under eye patches. What makes you feel luxurious? Comment below and I’ll pick one person to receive a complimentary upgrade on their next visit.”
— MIA CUSTOMER
Offer value
Get back on your customer’s radar
Examples: How to care for your skin in between facials. How to make your spray tans last longer. How to communicate with your service provider. Anything to help establish you as an authority + expert!